About us

Founded by Mothers, Formulated by Scientists, Loved by you.

Bheue was created as a range of pregnancy safe skincare that uses clean, innovative, naturally sourced ingredients. Our mission is to 'Bring out the glow in motherhood', so you can Be CONFIDENT, Be GLOWING, Be RADIANT, Be NOURISHED, Be INFORMED, and most importantly Be YOU.

Inspired by Nature, supported by Science

Our Story

Inspired by Nature, supported by Science

We set out to create glorious, natural, pregnancy safe products that support specific needs throughout motherhood. At the same time, we want this range to make you feel beautiful, happy and confident. Our name "Bheue" means 'to be, exist or grow'

The Team

Created for Mothers, by Mothers

In our team, we've brought together leading experts from the natural beauty sector and we’re also all mothers ourselves. We've been there with the itchy stomachs, late night feeds, and toddler tantrums. If you have any questions please do contact us anytime - we're always happy to chat beauty and motherhood.

Alexandra Dickson Leach - CEO
Alexandra Dickson Leach - CEO

Alexandra Dickson Leach - CEO

With over 20 years in the baby & maternity products industry in Asia & Australia, Alexandra is ideally placed to identify what women at difference stages of pregnancy and motherhood are looking for. Her experience as CEO of Bloom & Grow has led to the successful growth of brands such as Ergobaby, Skip Hop and Trunki across the region.

Flo Roughe - Head of NPD
Flo Roughe - Head of NPD

Florence Roghe - Head of NPD

With over 20 years of experience in the Beauty industry, Flo has contributed to the success of multiple entrepreneurial brands in the industry. Over the years she has worked with innovative start-ups such as Soap & Glory, Soaper Duper, Beauty Pie, Gallinée by Dr. Marie Drago, Mirror Water, and MZ Skin by Dr. Maryam Zamani.
Her passion is rooted in the creation of beauty products, and implementing the processes and frameworks to bring them to market.

Liz McCarthy - Innovation Director
Liz McCarthy - Innovation Director

Liz McCarthy - Innovation Director

With over 25 years experience in the Beauty and Wellness industries, she has a passion for natural beauty which pushes the boundaries in terms of scientific innovation. Her experience includes working across brands such as Simple Skincare (Unilever), P&G, Gallinée, LYMA and Evolve Beauty, and she is a judge on The Beauty Shortlist Awards.
As a mother to Aggy (age 7) she is Innovation Director to ensure that the Bheue range represents the world's best in highly innovative, pregnancy safe skincare.

Founded by mothers, formulated by scientists, loved by you

Clinically Tested

All our products are Clinically tested, are confirmed pregnancy safe, while delivering transformative results.


pregnancy safe.


said Skin looked firmer*
(Nourish YOU)


said Skin was more radiant* (*Rebalance YOU)

Why Bheue?

Pregnancy safe formulations

Bheue is pregnancy safe throughout the whole motherhood journey; from conception through each trimester and beyond. Each product has been carefully formulated to nourish and care for the skin using gentle, natural sourced ingredients which are safe to use while pregnant and breastfeeding.

Made in France

The Bheue range is made in a beautiful part of France, surrounded by open fields. France has some of the most stringent quality standards, coupled with leading innovation and a rich and prestigious heritage in beauty.

Ingredients of Natural Origin

Bheue harnesses the gentle power of natural to create a range that is highly effective while also being kind to even the most sensitive skin. All products in our range include Ingredients of Natural Original above 95%, including a stunning Rosa Damascena Flower Oil, Sweet Almond Oil and a radiance enhancing extract from the Helichrysum Stoechas flower.

Consumer and Clinically tested 

Bheue products have been carefully tested via consumer and clinical trials to ensure that we have scientific validation the effectiveness and safety of each product.

Ingredients - Vitamin E

The Ingredients

Vitamin E

A powerful antioxidant and anti-inflammatory which helps to protect and calm the skin. The antioxidant elements help to strengthen the skin's natural barrier, and protect it from environmental stressors. It's also deeply hydrating as it works both as a humescent (helps the skin to absorb water) and a emollient (helps the skin to retain moisture).

Ingredients - Sweet Almond

The Ingredients

Sweet Almond Oil

Rich in Fatty Acids to help skin rebalance and rehydrate, as well as plant-derived sterols that help to reduce moisture loss. It's beautiful to use during pregnancy as it helps improve the skin's elasticity and reduce stretch marks, while also soothing and nourishing the skin.

Ingredients - Rose Damascena

The Ingredients

Rose Damascena

Rose Damascena or Damask Rose is a beautiful scented oil and a natural anti-inflammatory. It helps to stimulate natural collagen production while toning and calming the skin.

Ingredients - Jojoba

The Ingredients


This lightweight and easily absorbed oil is a favourite for mothers-to-be, and new mums. Packed full of antioxidants it's both soothing and hydrating. A natural source of Vitamin E it helps strengthen the capillary walls in the skin and improve elasticity.

Ingredients - Helichrysum Stoechas Extract

The Ingredients

Helichrysum Stoechas Extract

‘The Immortal/Everlasting Flower’ - A powerful anti-inflammatory plant active which stimulates cellular production, leaving skin toned, smooth and regenerated. Rich in both flavaniods and acetophenones to help protect and repair the skin, it also stimulating cellular turnover and helps to reduce the appearance of stretch marks.

Ingredients - Red Algae

The Ingredients

Red Algae

Derived from the nutrient Purple/Red Algae Porphyridium Cruentum. This algae is known to thrive in particularly harsh conditions. Rich in Omega's and amino acids, this micro-algae is known to reduce redness while hydrating and revitalizing the skin.

Ingredients - Sea Lavender Water

The Ingredients

Sea Lavender Water

Extracted by a process of hydro distillation, Sea Lavender Water is rich in bioactive compounds such as Polyphenols, Minerals, Flavonoids and Natural Oils. These work together to help the skin stay hydrated while calming, soothing and toning it.

Ingredients - Golden Seaweed

The Ingredients

Golden Seaweed

Stimulates and hydrates the skin while improving tone and texture. Clinical trials have shown that this antioxidating extra helps to protect the skin by rehydrating and stimulating it at a cellular level with mitochondrial energy.

Ingredients - Cold Pressed Argan Oil

The Ingredients

Cold Pressed Argan Oil

High in flavonoids, this natural antioxidant which strengthens the skin's barrier helps to reduce redness and inflammation. Grape Seed Oil is also a rich source of Vitamin E which hydrates and nourishes the skin, while helping to reduce the signs of ageing.

Ingredients - Grapeseed Oil

The Ingredients

Grape Seed Oil

High in flavonoids, this natural antioxidant which strengthens the skin's barrier helps to reduce redness and inflammation. Grape Seed Oil is also a rich source of Vitamin E which hydrates and nourishes the skin, while helping to reduce the signs of ageing.

Ingredients - Green Seaweed

The Ingredients

Green Seaweed

Collected in Brittany France at low tide, this extract is from a spongy green seaweed called Codium Tomentiosum. At these periods of low tide this seaweed produces a Hertropolysaccharide sulphate, which is rich in Gluconic Acid. This helps skin retain it's water content while improving skin texture and radiance.

Ingredients - Shea Butter

The Ingredients

Shea Butter

Shea Butter has a very high concentration of Fatty Acids and Vitamins which work to both soften and hydrate the skin. It's very gentle and nourishing, so perfect on even sensitive skin.


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