About us
Founded by Mothers, Formulated by Scientists, Loved by you.
Bheue was created as a range of pregnancy safe skincare that uses clean, innovative, naturally sourced ingredients. Our mission is to 'Bring out the glow in motherhood', so you can Be CONFIDENT, Be GLOWING, Be RADIANT, Be NOURISHED, Be INFORMED, and most importantly Be YOU.
Our Story
Inspired by Nature, supported by Science
We set out to create glorious, natural, pregnancy safe products that support specific needs throughout motherhood. At the same time, we want this range to make you feel beautiful, happy and confident. Our name "Bheue" means 'to be, exist or grow'
The Team
Created for Mothers, by Mothers
In our team, we've brought together leading experts from the natural beauty sector and we’re also all mothers ourselves. We've been there with the itchy stomachs, late night feeds, and toddler tantrums. If you have any questions please do contact us anytime - we're always happy to chat beauty and motherhood.
Alexandra Dickson Leach - CEO
With over 20 years in the baby & maternity products industry in Asia & Australia, Alexandra is ideally placed to identify what women at difference stages of pregnancy and motherhood are looking for. Her experience as CEO of Bloom & Grow has led to the successful growth of brands such as Ergobaby, Skip Hop and Trunki across the region.
Florence Roghe - Head of NPD
With over 20 years of experience in the Beauty industry, Flo has contributed to the success of multiple entrepreneurial brands in the industry.
Over the years she has worked with innovative start-ups such as Soap & Glory, Soaper Duper, Beauty Pie, Gallinée by Dr. Marie Drago, Mirror Water, and MZ Skin by Dr. Maryam Zamani.
Her passion is rooted in the creation of beauty products, and implementing the processes and frameworks to bring them to market.
Liz McCarthy - Innovation Director
With over 25 years experience in the Beauty and Wellness industries, she has a passion for natural beauty which pushes the boundaries in terms of scientific innovation.
Her experience includes working across brands such as Simple Skincare (Unilever), P&G, Gallinée, LYMA and Evolve Beauty, and she is a judge on The Beauty Shortlist Awards.
As a mother to Aggy (age 7) she is Innovation Director to ensure that the Bheue range represents the world's best in highly innovative, pregnancy safe skincare.
Clinically Tested
All our products are Clinically tested, are confirmed pregnancy safe, while delivering transformative results.
100%
pregnancy safe.
86%
said Skin looked firmer*
(Nourish YOU)
100%
said Skin was more radiant* (*Rebalance YOU)
Why Bheue?
Pregnancy safe formulations
Bheue is pregnancy safe throughout the whole motherhood journey; from conception through each trimester and beyond. Each product has been carefully formulated to nourish and care for the skin using gentle, natural sourced ingredients which are safe to use while pregnant and breastfeeding.
Made in France
The Bheue range is made in a beautiful part of France, surrounded by open fields. France has some of the most stringent quality standards, coupled with leading innovation and a rich and prestigious heritage in beauty.
Ingredients of Natural Origin
Bheue harnesses the gentle power of natural to create a range that is highly effective while also being kind to even the most sensitive skin. All products in our range include Ingredients of Natural Original above 95%, including a stunning Rosa Damascena Flower Oil, Sweet Almond Oil and a radiance enhancing extract from the Helichrysum Stoechas flower.
Consumer and Clinically tested
Bheue products have been carefully tested via consumer and clinical trials to ensure that we have scientific validation the effectiveness and safety of each product.
The Ingredients
Vitamin E
A powerful antioxidant and anti-inflammatory which helps to protect and calm the skin. The antioxidant elements help to strengthen the skin's natural barrier, and protect it from environmental stressors. It's also deeply hydrating as it works both as a humescent (helps the skin to absorb water) and a emollient (helps the skin to retain moisture).
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